According to charity CALM (the Campaign Against Living Miserably), suicide is the leading cause of death among men under 40 in the UK. With this in mind, the charity created Project 84 which highlights the chilling statistics — on average 84 men in the UK commit suicide each week. Every figure perched on top of the ITV studio buildings represents a real man who committed suicide. The stories of these men have been told by their family and friends and are chronicled on the Project 84 website.

CALM strives to change the conversation regarding men and mental illness. Their goal is not only to assist the families who suffered a loss of a loved one, but also to get the government to be proactive. Despite the alarming statistics, there is no cabinet minister in the UK officially responsible for suicide prevention. CALM is trying to change that with an online petition which already has more than 10,000 signatures.

You can save lives by joining the conversation. Check out what else you can do on CALM’s website.

In London, 84 men were noticed standing on the edge of every ITV studio

Image credits: CALM

Turns out, they are lifelike figures made by artist Mark Jenkins as part of Project 84

Image credits: PA

Project 84 is a campaign that seeks to raise awareness of male suicide in the UK

Image credits: CALM

According to charity CALM (the Campaign Against Living Miserably), suicide is the leading cause of death among men under 40 in the UK

Image credits: PA

Chilling statistics informs that on average 84 men in the UK commit suicide each week

Image credits: CALM

Every figure perched on top of the ITV studio buildings represents a real man who committed suicide

Image credits: CALM

CALM strives to change the conversation regarding men and mental illness

Image credits: REX

There is no cabinet minister in the UK officially responsible for suicide prevention. CALM is trying to change that with an online petition

Image credits: REX

This project encourages people to join the conversation about alarming male suicide rates. You can help too